Starbucks Corp. said will test market Godiva chocolates and biscuits over the next three or four months in 50 of its coffee shops in New York, Seattle and Chicago.
The test is part of an ongoing series of attempts by Starbucks to expand beyond its traditional and exceptionally successful coffee shop business. It has sold breakfast items and pre-made sandwiches in some of its shops, to varying levels of success.
The test is part of an ongoing series of attempts by Starbucks to expand beyond its traditional and exceptionally successful coffee shop business. It has sold breakfast items and pre-made sandwiches in some of its shops, to varying levels of success.
- KC's View:
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This actually seems like a pretty good idea…the Starbucks-Godiva match seems like a natural. One assumes that they’ll probably come up with a Godiva-branded coffee before you know it.
It also is further proof that everybody competes with everybody these days…
