Twas the week before Christmas
And Kmart was worried
If business didn’t get better
The chain would get buried.
The execs were all straining
For concepts to startle
Their message to shoppers
They knew needed to sparkle.
Then one of them shouted,
We don’t know which one,
“Let’s keep the stores open,
We’ll make a great run.”
“For 110 hours,
Starting this Friday
We’ll keep the stores open
It’ll be crazy, not tidy.”
Nobody would argue
With this concept so mad
Quite frankly, at headquarters.
They knew all else had gone bad.
So they opened the stores
And collectively held their breath
Knowing if it did not work
It’d be Kmart’s certain death.
- KC's View: