business news in context, analysis with attitude

Reuters reports that Kellogg Co. will raise the prices on products such as Keebler cookies and crackers, NutriGrain cereal bars and Rice Krispies treats, effective the first of the year.

The increases will average between three and four percent, and are attributed to the rising cost of commodities used to make these products, as well as increased labor costs.

Kraft Foods announced a similar price increase on most Nabisco cookies and crackers less than two weeks ago.
KC's View:
Probably a good thing that there doesn't seem to be a price increase planned on cereal…since high cereal prices seemed to send consumers screaming for bagels and muffins at breakfast time just a few years ago.