“The dilemma of whether to integrate or segregate specialty and conventional products at retail has finally been solved,” writes The Hartman Group’s David Moore in this week’s edition of HartBeat. “It turns out that trying to determine whether integration will outperform segregation or vice versa is simply the wrong exercise. The question shouldn't be whether to integrate or segregate, but rather how to integrate or segregate. In other words, the solution to the original problem is to ask a somewhat different question.”
Moore writes, “I believe the real question we need to answer…is how to approach implementations of particular store design features, rather than what features we should implement.”
Moore writes, “I believe the real question we need to answer…is how to approach implementations of particular store design features, rather than what features we should implement.”
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