business news in context, analysis with attitude

The November 2002 edition of Prevention reports that “poor diet is the biggest cause of a weakened immune system in healthy individuals,” which in turn causes people to be more prone to catching colds and the flu.

So, on page 110, Prevention defines the top five foods that can help shoppers build their immune systems, and explains how and why they work.

The five foods that the magazine recommends are: beef, sweet potatoes, mushrooms, tea, and kefir.
KC's View:
What a great way to cross-merchandise these kinds of foods…which is exactly what The Rodale Beat is all about.

The Rodale Beat is designed to give MNB users terrific ideas from Rodale Press’s roster of magazines -- such as Men’s Health, Prevention, Organic Style, and “Runner’s World -- that can be utilized in-store to build sales.