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Thanks to those of you who wrote in Friday to point out that we had the wrong link up for the HartBeat feature; accidentally, we never changed the link and kept sending people to a week-old column.

The explanation is that we goofed. No excuses.

But now we’ve fixed the link, so you can go to the HartBeat column about notes that because women not only make most purchases of and use most wellness products, they also drive the purchase and use of such products by the people around them. And they make their decisions often because changes in their life-stages…so for a retailer to understand how to market to women, especially in the wellness sector, it is important to know what these women are thinking, feeling, and doing.

For more on this topic, go to:

…or simply click on the HartBeat logo on the right hand side of the page.

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